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Production and Operations Management has a primary objective, which is to employ the company's resources to produce goods and services Here you can access and discuss Multiple choice questions and answers for various compitative exams and interviews. Understanding of Production and Operations Management Production and Operation Management deals with the creation of goods and services through the application of the business concept. A) Money B) Services C) Entities D) Social Service 2. Product differentiation refers to the: a. ability of the buyers of a product to negotiate a lower price. Marketing MCQ Questions and answers with easy and logical explanations. products is price is known as _____. It is the mechanism through which goods and/or services are moved from the manufacturer/ service provider to the user or consumer. Analysing consumer behavior is difficult because there are many factors which influence consumer’s behavior. 1. 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