c. Needed mainly when organizational performance falls. Borgmann & Wegner 2011, 80‐81; Wegner & Minnaert 2012, 20). d. the move toward a contingent workforce. Pull strategy c) Blocking strategy d) Integrated strategy . Brand consumers show high degree of involvement in the product purchase, There is reasonably high brand loyalty and ; Consumers make brand choice decision before they go to the store. Strategic management process activate in the sequence of_______, a. Pull strategy is appropriate when brand recognition has been achieved and customers are actively attempting to purchase a specific product. Identify four types of platforms for developing a positioning strategy. Quiz 1. B) Product development. "Quality is defined by the customer" is : An unrealistic definition of quality A user-based definition of quality A manufacturing-based definition of quality A product-based definition of quality 2. 37. Leadership MCQs Multiple Choice Questions 1. d. respond to strategic actions, but not to tactical actions. b) Generating theories through inductive research about social meanings. A price set by the firm higher than its rivals, c. A declining market share, poor product quality and few sales in market, d. Lower revenues and profit margin and narrow product line than the market leader. 84.________ is not part of an external audit. 99. d. between 15 to 20 managers for it to be valid, e. stockholders and external government agencies. Which of the following is not an advantage of strategic management? A person who is not related with a business. Strategic management is an important part of any business which helps for strategy formulation and business decisions. Successful and effective positioning is based on short term applications – true or false? Capabilities, resources, core competencies, c. Capabilities, resources, above average returns, d. Core competencies, resources, competitive advantage, 42. It directs at developing new products before competitors do at improving product quality or at improving manufacturing processes to reduce costs. The fundamental purpose of an organization’s mission statement is to, a. create a good human relations climate in the organization, b. define the organization’s purpose in society, c. define the operational structure of the organization, d. generate good public relations for the organization, a. d. fact that as more of a product is produced the cheaper it becomes per unit. d. it maximizes the effects of adverse conditions and changes. 47. Course. It represents the marginal factor in decision-making. Using the push strategy is most appropriate when _____. Command C. Control D. Getting others to follow 2. The type of ERP (Enterprise Resource Planning) system decides whether a firm should go in for the pull or the push type of marketing system. New entrants to an industry are more likely when (i.e., entry barriers are low when…). Sign in Register; Hide. 9. These Objective type SOA are very important for campus placement test and job interviews. Right. These Strategic Management Multiple Choice Questions can be used for quizzes, internal exams, entrance exams, skill tests or aptitude tests. It helps improve the political, economic, social and technological environment of the organisation, c. It helps orientate management decisions to relevant environmental conditions, d. It helps organisations be proactive rather than reactive. Uploader Agreement. However not many know that there a few strategies that can be employed when taking such multiple choice question tests or MCQ tests. 25. MCQs Test Bank on Chapter 6. adarsh kumar. Social responsibility is a critical consideration for a company’s strategic decision makers since, b. Pull strategy uses many different marketing concepts like Marketing mix, Advertising, Branding and others so that they can create a holistic value for the product to attract the customers. In a push marketing strategy, the goal is to use various active marketing techniques Knocking on Doors Knocking on Doors is a lead generation strategy used by banking advisors to secure prospects for business. 96. Of the following, which one would NOT be considered one of the components of a mission statement? A pull strategy is appropriate when . What are the means by which long-term objectives will be achieved? What can be defined as the art and science of formulating, implementing and evaluating cross-functional decisions that enable an organization to achieve its objectives? All of these benefits except that the_______, directing, _______ and Controlling of a.! To achieve its mission If companies add on Advertising into this strategy then the cost of changing firm! 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